I’m fortunate enough to be able to speak with Rusty Moore from fitnessblackbook.com on more than one occasion. In fact, he’s largely the inspiration for this sites existence.
Not only does Rusty run his high-traffic website, but he’s released several books — most notably Visual Impact for both Men and Women.
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Clint: Firstly, thanks Rusty for stopping by and taking the time to answer some ‘Crude’ questions.

Rusty Moore: No problem Clint. I don’t too many of these interviews, but I’m excited about the growth and emergence of your blog…so I’m pumped to be part of that.

Clint: For those that don’t know much about you, mind giving us a run-down on how you started and made a name for yourself in the fitness industry?

Rusty Moore: Well…I started a blog back in June of 2007 after being a bit fed up with where fitness was headed. The only sites online back then were geared towards bodybuilders. Most of the sites had a corny meat-head feel about them.

Sites filled with men who looked like ex-cons women who looked like 80′s strippers.

…that probably sounds harsh, but fitness had turned into this weird subculture. My world was filled with people who’s goal was to look more like the men and women in a James Bond film…and less like the men and women at a WWE match.

My blog, Fitness Black Book, quickly took off. I certainly had my critics, but the overwhelming response was positive. My methods were aimed at getting the slim and muscular look. Getting fit without adding as much size as possible. This allowed people to still wear stylish clothes. People used the techniques I had perfected over a 20 year period and got outstanding results. The word spread and the site went viral in a big way. (more…)